Positive communication above all. This is the common thread of the actions carried out by the Aves France association.AVES (Agir pour le Vivant et les Species Sauvages) is an association of general interest for the protection of nature and wild fauna, free or captive, which was created in June 2005. Run 100% by volunteers, the association now has more than 2,100 members. With a broad field of action to protect living species, here are their favorite subjects: cohabitation with large predators (bears, wolves), the defense of unloved species (badgers, foxes, corvids, etc.), the fight against shows by bear and wolf watchers, the defense of nature (biodiversity) in France, raising awareness among the general public (show on the polar bear, brochures, exhibitions, conferences, etc.), and support for associations of land and the co-carrying out field actions (restoration of hedges, digging of ponds, etc.).

Discover the passionate commitment of the Pays de l'ours association for the preservation and return of this species in the Pyrenees.Pays de l'ours - Adet is the Pyrenean association created in 1991 to initiate the return of the bear in their natural habitat. Coordinated by a team of enthusiasts, the association brings together members, volunteers and professionals who form a community motivated to preserve bears. The association is actively involved in various areas to protect this species. Among its main objectives are the restoration of a viable population of brown bears in the Pyrenees, the promotion of peaceful cohabitation with these emblematic animals. Thanks to their work, the association has carried out 10 brown bear releases since 1996.

One of the main objectives of the Björn bear since its launch in 2017 has been to act for the preservation and protection of its natural habitat, planet Earth. Alongside the Aves France and Pays de L'ours associations, it is now possible to take care of the planet while also acting to protect our own. The partnership with these two human-scale entities gives rise to a redoubled strength. Today, for any purchase on the Björn.shop website you help us support the Aves France and Pays de l'ours associations by donating part of the turnover generated. Since there is strength in unity, we are committed to working alongside them to act in favor of the protection of living species, particularly bears, but also to educate and communicate with the general public on these subjects which are close to our hearts.

Following these partnerships with the Aves France and Pays de l’ours associations, the Björn teams have learned a lot about bears, and the many endangered species. These stories, just like our products, bring us together around sharing. Polar bear, sun bear, spectacled bear, collared bear, giant panda… There are so many bear stories to discover. This is why we created the “Bear Story” event on our social networks, in order to help you discover the fascinating stories of these species alongside us, and the small actions that we can all take to protect them. Told in partnership with the Aves France and Pays de l'Ours associations, these stories are a way for us to go further in our associative commitment. Since with any purchase on our online store, you also contribute directly to the protection of these species!